he 5 Most Common Marketing Challenges for Medium-Sized Businesses — and How to Fix Them

Over two decades in marketing, I’ve seen the same challenges pop up in businesses of all sizes — but especially in medium-sized companies ready to scale. Here are the five most common problems, and how I help fix them.

Main Points:

1. Unclear Value Proposition — Why customers aren’t sure what makes you unique.
2. Ineffective Campaign Targeting — Spending budget without reaching the right audience.
3. Inconsistent Branding — Mixed messages that confuse prospects.
4. Weak Marketing Processes — No clear strategy or follow-up systems.
5. Lack of Measurable KPIs — No way to track success or adjust.

Solutions:
Briefly explain how services like a marketing audit or 1:1 coaching address each challenge.