Why Medium-Sized Businesses Need Strategic Marketing Without a Full-Time CMO

Table of Contents

Hiring a Chief Marketing Officer is expensive — especially for medium-sized businesses in Mexico and the U.S. Many companies need strategic guidance but can’t justify a full-time salary. That’s where fractional or on-demand marketing consulting comes in.

Main Points:

  • The cost problem: Average CMO salaries vs. flexible consulting rates.
  • The expertise gap: Why internal marketing teams sometimes plateau.
  • The flexible solution: How 1:1 marketing guidance provides the same strategic insight at a fraction of the cost.
  • Real-world examples: (Insert case studies or anonymized client results once available).
  • Actionable takeaway: How to prepare your business to get the most out of a marketing consultant.
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